Saturday, May 26, 2007

Appendix #2: Market research questionnaire

About how many CDs would you guess you've purchased in the past five months -- since the first of the year?



And about how CDs would you guess you purchased during the same period in 2006 -- the same, more, or fewer? (About how many?)



IF MORE...

(Find out what the influences were. Internet radio? Satellite radio? Fear of P2P lawsuits? Better prices?)



IF LESS...

Rate how much you agree with each of the following statements -- 10 means you totally agree, 1 means you totally disagree.



You're buying fewer CDs because the prices seem too high when compared to DVDs.

You're buying fewer CDs because you're buying downloaded tracks from something like iTunes.

You're buying fewer CDs because you're downloading from P2P services

You're buying fewer CDs because you just have less interest in music this year than last year.

You're buying fewer CDs because you're listening to Internet radio instead (as a replacement)

Etc.

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